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Lovisa was established in April 2010 and has quickly grown to be one of Australia’s leading specialist fast fashion jewellery retailers. It has over 320 stores across Australia, New Zealand, Singapore, Malaysia, South Africa, Spain, France, the USA and the United Kingdom and franchised stores in the Middle East (Kuwait, the United Arab Emirates, Saudi Arabia, Oman and Bahrain) and Vietnam.


Lovisa strives to be at the forefront of the fast fashion retail industry and pursuant to this mission, has developed a model that ensures trends are quickly identified and its target customers (being fashion conscious females aged 25-45) are provided with a broad, quality product range.

Lovisa has developed a vertically integrated business model, through which it develops, designs, sources and merchandises 100% of its Lovisa branded products.


Lovisa was founded by its Managing Director, Shane Fallscheer, and BB Retail Capital, an investment company established by successful retail entrepreneur Brett Blundy. It opened its first store in Chermside, Queensland in April 2010 and soon after began its international expansion with the opening of its first store in New Zealand (June 2010). On the anniversary of its first year of operations, Lovisa opened its 51st store. It entered South Africa in December 2011, Singapore and Malaysia in July 2012, the United Kingdom in December 2015, Spain in June 2017, the USA in November 2017 and France in February 2018. The company began its expansion into the United Arab Emirates in November 2013 and opened its first stores in Saudi Arabia and Kuwait in June and July 2014 respectively, Oman in November 2015, Vietnam in July 2016 and Bahrain in November 2016. 




Independent Non-Executive Director & Chairman

A qualified lawyer, Michael Kay brings a wealth of commercial experience to Lovisa. Michael was CEO and Managing Director of listed salary packaging business McMillan Shakespeare, a position he held for six years. Previously, Michael was CEO of national insurer AAMI after serving in a variety of senior roles with that firm. Prior to joining AAMI, he spent 12 years in private legal practice. Michael is Chairman of ASX listed litigation funder, IMF Bentham Ltd (ASX : IMF) and is Chairman of Apply Direct Ltd (ASX : AD1). Michael has also been a non-executive Director of Quintis Limited (ASX : QIN) since February 2015 and is a non-executive Director of Royal Automotive Club Insurance (WA). Michael holds a Bachelor of Laws from The University of Sydney.


Managing Director

Shane Fallscheer is the Managing Director and founder of Lovisa. He has 30 years of experience in retailing operations across Australia, UK and US markets. He was previously in senior management roles with retailers including: General Manager, Sanity Australia; Chief Executive Officer, Sanity UK; Chief Executive Officer, Diva; and Global Retail Chairman and Chief Operating Officer, Rip Curl USA.


Non-Executive Director

James has over 30 years’ experience as a Director and an Executive in major multinational corporations in Australia and internationally. He was previously with Foster’s Group Limited as Managing Director Carlton & United Breweries and Managing Director Foster’s Asia. Prior to joining Foster’s, he spent six years in Hong Kong as President of Kraft Foods (Asia Pacific). He is currently a non-executive Director of Navitas Ltd

and a member of Global Coaching Partnership. Previously James was a Director of ASX listed JB Hi-Fi Limited, Trust Company Ltd, Pacific Brands and Tattersalls, a member of the Council of Xavier College and Chairman of Juvenile Diabetes Research Foundation (Victoria). James holds a Bachelor of Commerce from University of New South Wales and is a Fellow of the Australian Institute of Company Directors.


Non-Executive Director

Tracey joined BB Retail Capital in 1981 and is the nominated representative of BB Retail Capital on the Board of Lovisa. Over the past 36 years, she has held a number of senior executive positions across BB Retail Capital’s brands, including Chief Executive Officer of Sanity Entertainment. She is a Board-level advisor across the BB Retail Capital portfolio bringing in-depth knowledge and expertise on retail operations and roll-out strategy. Tracey was a founding shareholder of Lovisa in 2010, and has since been a senior advisor to the Company’s management team. Tracey is currently a Director of BB Retail Capital Pty Limited, Bras N Things Pty Limited and BB Retail Property Pty Limited. Tracey was previously a Director of Aventus Capital Limited.




Chief Financial Officer

Chris brings over 20 years’ experience in senior finance roles in prominent Australian companies, most recently as Group General Manager Finance at listed department store retailer Myer Holdings Limited (ASX: MYR), where he spent 10 years in various finance roles.  Prior to that, Chris spent a number of years at Telstra Corporation Limited, Australia’s largest telecommunications provider (ASX: TLS), after beginning his career at accounting and advisory firm KPMG.

Chris’ experience cuts across all areas of financial management and includes treasury management, equity capital markets, mergers and acquisitions, risk management, and ASX governance.

Chris is a member of the Institute of Chartered Accountants in Australia and New Zealand.


Head of Product

Andrea joined Lovisa at concept stage and is responsible for developing product and ranges in line with fashion trends and customer demand through her team of Buyers.

Andrea’s experience spans 20 years across product development, buying and brand management in all categories of fashion accessories at all levels of the market from High End to High Street.


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